Editorial Standards

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Editorial Standards

The following standards apply to all editorial materials relating to National Park College. These materials include digital, electronic or print messages intended for, or accessible to, an off-campus audience. These materials may include, but are not limited to:

  • Magazines
  • Annual reports
  • Newspapers
  • Fliers
  • E-newsletters
  • Programs
  • Brochures
  • Posters
  • Catalogs
  • Display or broadcast advertisements
  • Web pages

If you have questions as to whether your material falls under these guidelines, contact the Marketing and Public Relations Department at communications@np.edu.

Institutional Name

The official name of the institution is National Park College. The following are acceptable:

  • National Park College
  • NPC

The partial name “National Park” should not be used. When referring to National Park College as “the College,” college should always be capitalized.

Building / Structures (Proper Name/Abbreviations)

  • Student Commons/CO
  • Dogwood Hall/DH
  • Gerald Fisher Campus Center/CC
  • Charlotte Phelps/CP
  • Computer Resources/CR
  • Frederick M. Dierks Center for Nursing and Health Sciences/FD
  • Lab Sciences/LS
  • Legacy Hall/LH
  • Business Division Offices/BD
  • Communications and Arts and Social Sciences Division Offices/CA
  • Library/LIB
  • Liberal Arts/LA
  • Ish Stivers/IS
  • Ralph Pinkerton/RP
  • HVAC/HVAC
  • Welding/WL
  • Criminal Justice/CJ
  • Adult Education/AE
  • Marine Technology/MT
  • Wood Technology/WT
  • NPTC Student Center/SC
  • Automotive Technology/AT
  • Advance Automotive Technology/AA
  • Technical Sciences/TS
  • Advertising and Design/AD
  • Engineering/EG
  • Community and Corporate Training Center/TC
  • Maintenance Department/MD

Note: Use “residence hall” or “on-campus housing” when referring to campus housing, never use “dorms” or “dormitories.”

Office Names and Titles

National Park College uses the following structure:

  • Office of the President, Office of Admissions, Office of Marketing & Communications, etc.
  • Vice President for (not “of”)
  • Director of (not “for”)

Clauses

Non-discrimination Clause

In compliance with state and federal laws, National Park College has a responsibility to clearly communicate its commitment to equal opportunity in education and employment, and to make its programs and services accessible to those with disabilities. Please use the following statements as appropriate on printed materials and related websites.

Full Statement

National Park College is an equal opportunity/affirmative action employer and administers its educational and employment programs in conformance with federal and state laws prohibiting discrimination based upon sex, sexual orientation, race, age, disability and Vietnam Era Veterans' status.

Use the short statement below for posters, advertising and publications in which space is severely limited:

National Park College does not discriminate on the basis of sex, race, color, religion, national or ethnic origin, age, physical or mental disability, veteran status or sexual orientation.

Use this statement for known audiences (example: alumni, invitations, etc.) and when space is minimal:

National Park College is an Equal Opportunity Educational Institution/Employer.

Disability Accommodations

The College’s disabilities access statement should be included in all programs for public events.

The College complies with applicable provisions of the Rehabilitation Act and the Americans with Disabilities Act (ADA). Should you need accommodations, please contact disability specialist Robyn Hendrix, 501-760-4227 or robyn.hendrix@np.edu.

Language and Grammar Guide

National Park College’s Office of Marketing and Public Relations understands there are a number of style manuals available. Also, individuals may have learned styles somewhat different than what is in the National Park College Graphic and Editorial Guidelines. Regardless of the style you use in your private work, it is imperative that all communications that represent the College reflect the same standards.

The Office of Marketing and Public Relations uses the AP Stylebook, the official style manual referenced by professional media organizations. All employees who write to promote the College and its activities and reputation are encouraged to utilize an AP Stylebook as well as a good dictionary when drafting editorial.

Be consistent with style and punctuation within a single document. Cutting and pasting from a variety of sources can create a visually distracting and unprofessional compilation of tenses, capitalization and styles. In addition to using spell check when your document is finished, read the document for consistency of form.