National Park College (NPC) welcomed Mitch Bettis, owner and president of Arkansas
Business Publishing Group Tuesday. Bettis presented, "Business Without Borders: Arkansas'
Place in the Global Economy."
Bettis’ presentation focused on the effects of public policy on monetary opportunities
for Arkansans from foreign companies. He took questions from the attendees and explain
how marketing has changed over the past 30 years due to the influx of media sources.
Arkansas Business Publishing Group is an award-winning digital marketing and media
company founded in 1995. Bettis also owns 360 West, a media and marketing company
in Fort Worth, Texas. In addition, he is the publisher of Arkansas Business, the state’s
business magazine.
“It was really special that I was asked to speak here because I’m from Arkadelphia.
I’ve spent half my life in Hot Springs. I have a real heart for this community and
I have multiple family members here. I’m here a lot. It was rewarding to present here
because I have kind of an emotional connection from childhood to present for this
place,” said Bettis.
